What also floats in water?

I would like to read you an excerpt from The Daily Show presents America (the calendar) 2006.

Campaigns & Elections: The 5 Greatest Moments in Negative Advertising

4. Goody Proctor Is a Witch! (1692)

The Salem Witch Trials of 1692 marked the birth of negative advertising in America. Pamphlets outlining allegations of witch-craft, citing specific details of its practice, gave accusations a gravitas that standing in the town square pointing at passers-by and screaming hysterically “WIIIIIIIIIIIIIIIIIIIIIIIIITTTTTTTTTTTCCCCCCCCCHHHHHHHH!!!!!!!!” simply couldn’t provide.